Top 9 Multichannel Notification Systems For 2023

Customers nowadays expect an omnichannel experience. They seek brands to contact them at their preferred touchpoint. Therefore, communication notification systems are business-critical for modern-day businesses. When your flight gets delayed or if you pay your credit card bills; you expect a confirmation mail or message immediately.   

Here are some insights that reflect the importance of notifications.

• As per the Global Consumer Preferences for Multichannel Notifications Survey-2023 done by Statista, 56% of consumers prefer to receive notifications through multiple channels, including email, SMS, mobile apps, and social media.
• Campaign Monitor data found a 760% increase in revenue with personalized email notifications.
• In a report by Salesforce State of Connected Customers Report, 2022, 84% of customers say the experience a company provides is as important as its products and services.

To make your journey of finding the best notification software easy, we have carefully curated a list of 9 best multichannel notification software.     

1. Fyno  

Fyno is a comprehensive notification infrastructure system that equips developers and product engineering teams to send notifications efficiently while eliminating the hassles of developing an in-house notification service from the ground up. The platform boasts a rich array of features designed to facilitate the dependable, flexible, and scalable delivery of notifications while giving importance to the end-user experience. 

Additionally, Fyno streamlines the notification workflow, offering accessibility and efficiency and freeing your engineering teams to concentrate on your core task—building a great product for users while entrusting the complexities of notification management to a proven platform.

Website: Fyno 

Key Features:

A noteworthy feature of Fyno is its ability to predict the most effective notification channels by analyzing their engagement history. Moreover, it offers in-depth analytics, providing valuable insights into the performance of their notification campaigns.

But that’s not all! Here is a list of features and functionalities that Fyno offers:

Routing: Create smart communication workflows spanning multiple channel providers and channels using Fyno's intuitive no-code flow builder. 

• Configure without coding: Fyno allows you to configure cross-channel complex notification flows or backup protocols. You can do it with just a few clicks and drag-and-drop actions.  
• Trigger Notifications: It deeply syncs with your customer data platforms/warehouses to trigger notifications. 

• Integration: Fyno simplifies the integration process with 40+ integration options and 6+ communication channels, encompassing various providers, like Twilio, Exotel, Route Mobile, GupShup, Karix, Syniverse, ValueFirst, Plivo, Kaleyra, MessageBird, and more.  

Ease of Use: The best part is you don't need advanced technical knowledge to build a scalable notification system; it's as straightforward as attaching a file to an email in Gmail. 

No Coding Required: Say goodbye to writing codes for variables and conditions. The ease of integration ensures a smooth setup, empowering engineering teams to focus on delivering engaging notifications rather than grappling with writing and maintaining codes.

Template Management: Fyno's template management simplifies your workflow, enabling effortless customization. No more juggling with operational disruptions due to coding errors. You're no longer burdened with the manual tasks of individually verifying each channel, saving productive time.  

Template Designer: With Fyno's template designer, anyone can effortlessly modify, edit, and adjust message content.  

Test Version: Every template you create can be saved as a Test Version to help you test different variations and templates' content per your business needs. 

Analytics: Fyno’s powerful analytics and logs allow you to finetune your communication campaigns with high precision. You can access channels, providers, segments, message types, CTR, and open rates in a unified dashboard. The 360-degree view of your campaigns makes your life easier. This streamlined approach simplifies your workflow and improves access to valuable data, ultimately increasing efficiency in managing your communication records.

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Unify Data: By bringing together data from all your channels and vendors, Fyno eliminates the need to log into multiple platforms. Everything you need is conveniently centralized in one place. Also, you can spot patterns with visually displayed data.  

Efficient Data Exploration: With Fyno's powerful filters, you can quickly delve into your data and find the exact message or information you want without navigating through different interfaces. 

Activity Trends: It can be a valuable tool for clients to assess the effectiveness of their notification campaigns. By analyzing the data and gaining insights, internal teams can make informed decisions and develop a strategic roadmap that aligns with their desired business outcomes.

Debug Errors: Fyno consolidates logs from all channels and providers on a single dashboard to help you identify and fix errors quickly.  

Pricing: 

Fyno offers two pricing plans to choose from to suit your business needs: 

• Free Tier: Send upto 100,000 API requests/month.
• Paid Tier: It is priced at $149 per month. This pricing plan is ideal for fast-growing companies.
• Attractive pricing is available for high usage volumes.  

If you are looking for more information about Fyno’s pricing plans, click here. 

2. Courier

Courier provides a notification infrastructure to product and engineering teams to help them design, create, and manage notifications for all platforms–be it web, desktop, and mobile apps through a single API. Additionally, with this unified API, you can deliver notifications to several channels, such as push notifications, direct messages for Slack or Facebook Messenger, SMS, and email. 

Key Features:

Some of the key features that Courier offers include:

• A notification designing studio with a drag-and-drop feature
• The data logs and cross-channel engagement tracking features 
• Delivery rules engine to route the messages to the notification channel they are intended for.
• Unifies all your transactional notifications across teams, products, and channels
• Template management to create and update message content. 

Website: Courier

Pricing 

Courier offers three pricing plans to fit your various business needs:

• Free: Good for beginners, but it has limited features.
• Pro: Starts at $350 per month.  
• Business & Enterprises: Custom pricing is available on request.  

3. Novu 

Novu offers an open-source notification infrastructure for developers with simple components and APIs to help them create and manage all their communications—SMS, Chat, Email, and WhatsApp in one place. It offers a comprehensive suite of tools and features to simplify creating, managing, and delivering notifications. 

Key Features

Here are some of the features of Novu: 

• Novu's API centralizes all communication channels in a single dashboard, including email, SMS, direct messages, push notifications, and more.
• Provides tools for debugging deliverability and analyzing the patterns across multiple channels.
• Helps manage content for all channels and in multiple languages without the need to redeploy code.
• Timezone awareness is based on the users’ timezone and working hours.
• Embeddable components and a notification feed API that can be used to build a fully featured notification.

Pricing:

Novu has pricing options for both cloud and on-premise: 

Cloud:

• Free: Suitable for small-scale deployments.
• Indie Dev: Starts at $25 per month.
• Business: For $200 per month ( up to 60,000 events monthly).
• Enterprise: Available upon request 

For Self-hosted (On-premise):

Pricing specifications are available upon request. 

4. Knock 

Knock is a flexible, reliable notifications infrastructure built to scale with your business, empowering the users to use its APIs to design, build, and manage notifications through cross-channel workflows and easily manage notification preferences. 

Website: Knock

Key Features:

Knock’s key features include the following: 

• Supports your versioning process, supporting changes, commits, resets, and audits for tracking changes.
• Allows to experiment in a development environment before deploying changes to production.
• Take a peek into the API journey, workflow runs, and message deliveries to grasp user experiences.
• Customize colors, themes, and layouts for uniform brand representation.
• Fyno’s Built-in tenancy model to cater to specific customer feeds and unique branding options.
• Create workflows across multiple channels

Pricing: 

Knock offers four pricing plans: 

• Developer: It’s a free plan that allows you to start your journey with up to $10,000 notifications. 
• Starter Plan: For only $250 per month, manage up to 50,000 notifications. 
• Enterprise Option: Tailored solutions to meet unique business needs. 
• Free Trials: If you opt for a Starter Plan, you can also explore Free Trials to experience Knock's capabilities before making a commitment.

5. SuprSend 

SuprSend is a notification infrastructure tool that offers a comprehensive solution while eliminating the necessity of developing in-house notification services. It is the ideal choice for businesses looking for a secure notification solution. 

Website: SuprSend

Key Features: 

SuprSend has the following features to support various notification needs:

• Reliable, scalable, and fast notification infrastructure. 
• Provides actionable insights and logs for troubleshooting. 
• Single API for event-based integration across various channels.
• Integrate notifications seamlessly across SMS, email, mobile and web push, and Slack.
• Tailor your notifications effortlessly with graphical templates while reducing the need for coding.  
• Automated node to enhance notification delivery for optimal user experience.
• Centralized dashboard to analyze, audit, and debug notifications conveniently. 

Pricing:

Here are the three pricing plans offered by SuprSend:

• Free Plan: $0 up to 10,000 notifications, at no cost.
• Growth Plan: For just $99, you can send up to 25,000 notifications. 
• Enterprise Option: Tailored solutions with pricing that matches your unique requirements

6. OneSignal 

OneSignal offers a wide range of customer engagement solutions, like email, mobile, web push notifications, mobile push notifications, in-app messaging, and SMS. It has been designed to deliver messages quickly. Its features include an open API, automation, personalized options, and reporting and analytics tools. It offers a scalable way to engage with users. 

Website: OneSignal

Key Features:

Some of the important features include:

• All-in-one messaging API to suit various business needs.
• Scalable batch operations.
• No-code visual workflow builder.
• SDKs for native and cross-platform frameworks, helping you save time in integration
• CRM integration options with a wide range of providers available.  

Pricing:

OneSignal offers a transparent and straightforward pricing model. It has four -tier pricing plan:

• Free: Limited features available.
• Growth: Starts from $9 per month.
• Professional: $99 per month.
• Enterprise: Custom pricing based on additional features and needs.   

7. CleverTap  

CleverTap is an all-in-one customer engagement platform that empowers marketers to create and send tailored customer engagement strategies on a large scale. It provides a wide range of analytics tools such as flows, pivots, A/B testing, user segmentation, funnels, and cross-channel marketing features. It empowers marketers to design personalized campaigns powered with data-driven precisions, including push notifications, triggered messages, and scheduled offers, which can be optimized for specific user segments. It enables businesses to personalize every customer experience to earn their loyalty.  

Website: CleverTap

Key Features: 

Some of the critical features of CleverTap include: 

• Empowers you to segment users based on their actions and profile attributes, launch targeted campaigns, and evaluate campaign performance. 
• SDKs for efficiently tracking user interactions across mobile apps and websites. 
• APIs facilitate the seamless transfer of user profiles and event data from any source to CRMs.
• Seamlessly integrating with communication platforms like SendGrid and Twilio. 
• Webhooks to trigger backend workflows instantly. 

Pricing:

CleverTap offers three pricing plans:

• Essentials: 6000 INR per month.  
• Advanced: Available on Request.  
• Cutting Edge: Available on Request. 

8. PushEngage 

PushEngage is a well-known marketing notification system that empowers businesses to effectively engage with desktop and mobile users across popular web browsers such as Chrome, Safari, and Firefox through push notifications. The platform offers two distinct options to cater to various business needs. Firstly, the SaaS version for creating and managing personalized push notifications exists. Secondly, there is the Push Notification API, which empowers businesses with greater customization and integration capabilities. 

Website: PushEngage 

Key Features:

Here are a few critical features of Push Engage: 

• Segment your audience based on various factors, such as demographics, behavior, and interest.  
• Personalize your push notifications with dynamic content, such as the user's name, location, or interests. 
• Automate your push notification campaigns to send targeted user messages based on their behavior.
• Detailed analytics to improve future campaigns.
• Integrate your push notification platform with popular apps and services to manage all of your push notification campaigns from a centralized dashboard. 

Pricing: 

PushEngage offers four pricing plans: 

• Free: Suitable for small businesses.   
• Business: $9 per month. This is ideal for SMEs. 
• Premium: $29 per month. This is ideal for scale-ups and growing businesses. 
• Growth: $49 per month. This is suitable for enterprise needs.  

9. MoEngage 

MoEngage focuses on customer engagement which has been designed to provide marketers and product owners with valuable insights to improve customer satisfaction and loyalty. With MoEngage, businesses can analyze customer behavior and effectively engage with them through personalized communication across various web, mobile, and email channels. The platform offers features and capabilities, including powerful customer analytics, AI-powered journey orchestration, and personalized experience through a unified dashboard.

Website: MoEngage

Key Features:

Some of the critical features of MoEngage include:

• Provides a convenient solution for AB testing, allowing you to experiment with different versions of your app or website on real users. This eliminates the need for manual testing and the associated waiting time. 
• Developers can use MoEngage's secure API to seamlessly integrate data from any source into their apps. This ensures data privacy and a smooth flow of information.
• With MoEngage, you have complete control over user actions on your site or app through access controls and permissions. 

Pricing: 

MoEngage offers two pricing plans:

• Grow: Optimal for start-up & mid-market brands. 
• Scale: Suitable for enterprise requirements.  

Conclusion

Notifications are the key to fostering customer engagement and enhancing customer retention, and thus, driving business outcomes. Among the top 9 contenders in this space, Fyno stands out with its robust capability and affordability, thus offering the best value for money. 

Enhance your notification system with Fyno's robust notification infrastructure.

Schedule a Demo!